← Home
Arsenal
Concept Art
Social media
Social media is not only the primary medium for clubs to connect with their fans, but the most prevalent way to express the club's visual identity to a large audience. Graphics must strike a healthy balance between 3 elements: delivering important club information (i.e. match statistics and player insights), prioritizing a cohesive and recognizable club aesthetic, and optimizing current trends and best practices across various platforms.
Matchday programme
The matchday programme is a staple of British football culture. Nostalgic for some and utilitarian for others, print is certainly not dead when it comes to connecting dedicated fans with their beloved club. The conceptual program displayed above was designed to encompass key elements of compelling content for fans: matchday buzz, supporter recognition & inclusivity, in-depth statistics and exclusive interviews, and fun, player-forward artwork.
Community campaigns
Geography is one of the most unique aspects of British football. There are such deep cultural roots between a club and its surrounding area that the two often become synonymous with one another, blending into a single entity. This identity is one of the strongest pillars of pride that fans connect with, and local haunts should be celebrated as super-supporters in their own right. Arsenal's influence in North London is so strong that in 1932, the tube stop underwent a name change from Gillespie Road to become the only station to be named directly for a football club. These London Underground billboard and advert designs are meant to welcome travelers to the home of The Arsenal by featuring the special spots that mean the most to the fans.